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KAMRAN MICAH ORIOGUN:
THE STORY BEHIND SEAZON

Kamran Micah Oriogun, founder of the luxury streetwear brand Seazon, shares the inspiration and journey behind his creative venture. Initially launched by his older brother, Seazon started as a streetwear label with deep ties across various creative industries, including clothing, accessories, music, and public relations. What began as casual apparel worn by their close-knit friendship group in music videos and daily life soon evolved into a larger vision. The brand's core message became centered on the "Unification Programme," a concept rooted in the idea of bringing together these creative industries. Today, this unifying philosophy is embedded in every piece Seazon designs.

What Seazon Offers

The Seazon catalogue currently focuses on classic streetwear staples like crewnecks, T-shirts, and pants. However, what sets the brand apart is the quality of fabric and meticulous attention to detail, which drives first-time buyers to return for more. The emphasis is on providing luxury within streetwear by ensuring that each garment not only looks great but feels high-end.

Navigating the Fashion Industry as a Black Entrepreneur

As a Black entrepreneur in the luxury fashion space, Kamran has sometimes struggled with imposter syndrome. However, he’s learned that belief in his own work is the most important factor. He emphasises that standing out and feeling different or inexperienced can ultimately be a strength, helping him stay true to his vision rather than conforming to the industry’s norms.

Seazon’s Place in the Fashion Industry

Seazon is carving out a space in the luxury streetwear segment. Kamran envisions the brand growing into a prominent force, with consistent runway shows, exciting collaborations, brand trips, and a solidified customer identity in the next five years.

Advice for Aspiring Creatives

When asked for advice for creatives looking to start a clothing brand, Kamran’s message is simple: "Don't be afraid to ask questions and be annoying." He encourages young designers to fully immerse themselves in their craft, noting that there’s no shame in being passionate and curious about your work.

Reflections on Black British Fashion Culture

Kamran is optimistic about the state of Black British fashion culture, recognizing its strength and growth. He cautions, however, that constant comparisons between the UK and the US can slow progress. He advocates for a stronger focus on promoting and celebrating Black British culture on its own terms, allowing it to thrive without the need for external validation.

A Desire for Greater Collaboration Between Fashion and Music

If Kamran could change one thing about the fashion industry, it would be to create more platforms that bridge the gap between fashion and music. While these industries already coexist within hip-hop culture, he believes there’s potential for even deeper collaboration that could result in exciting new forms of artistic expression.

Seazon represents Kamran’s vision of merging fashion, music, and creativity into a unified expression, with a focus on luxury and quality. As the brand grows, it continues to embody the unification of industries, cultures, and people.

To discover more about the projects Seazon is working on and explore the new products they have coming out, follow this link.

Future Goals for Seazon

As Kamran looks to the future, his primary goal for 2025 is to carve out a distinct identity for Seazon within the luxury streetwear market. His vision is to create clothing that aligns with his passion for design rather than simply producing items based on what’s trending or guaranteed to sell. For him, it's about finding the brand’s niche and developing products that resonate deeply with the brand's ethos.

Challenges Along the Way

Like many entrepreneurs, Kamran has faced challenges, especially when it comes to learning on the fly. He admits to diving headfirst into creative and business decisions without always knowing the full picture, leading to minor setbacks. However, he views these moments as opportunities for growth, preferring to learn through experience and mistakes rather than avoiding them altogether.

Anonymous, UK

"Seazon sell clothes that catch my eye. The fitting is perfect & every item I've worn has left me feeling comfortable."